Last night, one of the most anticipated events took place in Paris: the launch party of the Isabel Marant pour H&M-collection. The event was attended by tons of celebrities, it-girls, bloggers, models, press and journalists such as Alice Dellal (love her!), Freida Pinto, Audrey Tautou, Alek Wek and Betty Autier (best known as the blogger behind Le Blog De Betty).
Looking at the venue and decor, Isabel Marant wanted to take us back in time, to a Paris in the early 90s -- that's when she debuted her clothing line, quickly settling into the fashion bizz. Pubs, souvenir shops, supermarkets... It might sound strange, but they were all part of the decor. Here's what Isabel Marant herself had to say about it:
"We wanted to present the collection in a casual, relaxed setting, not as an extravagant red carpet show. Because that's how I look at my work: I design for everybody and am inspired by the world around me. That's why it was the obvious choice to choose for a city as the background. And it had to be Paris, because this city is in my DNA."
I guess she's still Isabel from the block. I love the idea behind the whole launch and how, despite her enormous success, still seems to be very down to earth. Anyway, the collection was presented by a group models dancing through the event and by all the celebs attending, of course.
On my wish list? The embellished jacket (worn by Freida Pinto in the video), the oversized coat (worn by Audrey Tautou) and the leather trousers. I hope that I don't have to work when the collection will hit the stores -- a problem that I had to deal with every time a collaboration hit the H&M-stores. Fingers crossed!
What about you, guys? Will you be waiting in line? And what are your favorite pieces?
The collection will hit 250 selected H&M-stores around the world on 14 November.